One of the stickiest issues for most small-business owners is setting just the right price for their products and services. It’s not a process to be taken lightly, and it can mean the difference between being in the black or being in the red in your business.
Under-pricing goods and services is a universal problem when it comes to that process. It’s typically generated by small-business owners’ fear that they won’t be able to sell anything if the price is too high. But that won’t happen if you do your homework and research properly.
– Pricing for Profit: Why Businesses Get It Wrong (And How You Can Get It Right) (OPEN Forum)
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