Do you know the difference between a startup idea and a startup company?
I’m not talking about the .1 percent of big-name startups that raise millions of dollars in venture capital and build up a user base of millions before they need to make any money. I’m talking about the 99 percent of company founders who rely in part on bootstrapping, raise $500,000 or less in investment dollars and have to figure out how to generate revenue to stay in business.
Early adopters are a very special breed of customers and they mean everything to a business. These customers don’t need testimonials to make a purchase. They understand that errors will happen. They are patient, interested in your company’s success and willing to pay for your product or service.
– 5 Ways to Get Your First Customer (Entrepreneur)
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